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Children's furniture industry, hundreds of billions of new blue ocean
12-21-2016, 04:24 AM
Poruka: #1
Children's furniture industry, hundreds of billions of new blue ocean
<p>Children 's furniture products: Comparing with adult' s furniture, they pay more attention to environmental protection, safety and intelligence
Children's furniture requirements more environmentally friendly, formaldehyde, VOC, heavy metals and other content has strict requirements, consumers buy, the basic preference for wood material,outdoor folding wooden chairs
paint preference for water-based paint. There are more requirements in the area of ​​safety structures to prevent harm to children. Puzzle in the color, shape, function to meet the development needs of children.</p>
<p>Children's furniture development: through three stages, the diversification pattern gradually formed</p>
<P>80 years as the embryonic period, some adult furniture manufacturers initially produce some children's furniture. 90 years for the development of the one-child families began to purchase children's furniture, the market gradually expanded, the gradual formation of children's furniture segments. 2000 after the accelerated export of foreign furniture to China, domestic brands have formed a certain scale, the formation of a diversified pattern. 2012, the birth of children's furniture standard officially opened the children's furniture specialization and standardization of the road.</P>
<P>Market competition is distinct, the quality problem is still outstanding
Domestic children's furniture has been clearly divided into three high school market, high-end market mainly for foreign brands,outdoor white bistro table
mid-market for large domestic brands, low-end market for small or no brand enterprises. Since 2012, the implementation of the "General Conditions of Children" since the children's furniture in the sampling rate is still not high, there are many security structure, warning signs, formaldehyde emissions as the representative of the problem, the industry is still slowly standardized.</P>
<P>"Comprehensive second child" lead to accelerated growth in demand for children's furniture, the future scale of 100 billion market can be expected
Children's furniture needs can be divided into two categories: 1) parents and children before the housing distribution (0-1 year-old) demand for cribs; 2) housing distribution (4-6 years) to produce sets of children's furniture purchase needs; Estimated the current children's furniture market has reached 30 billion yuan. We believe that a new "baby boom" outbreak is a high probability event,aluminum folding beach chairs
driving the market of children furniture market to grow by a large margin; superimposed consumption Upgrading and urbanization process brought about by the increase in the prevalence of children's furniture, in 2022 nearly 100 billion children's furniture market can be expected.</P>
<P>The industry is expected to gradually shuffle the future, large domestic brands will seize more market share</P>
<P>Nearly half of the market after the industry was small or even no brand of business to occupy, the pattern is more scattered. The future consumer awareness of brand awareness will compress the small brand market, while children continue to implement the standard furniture, electrical business channels to increase the threshold will be screened out small unqualified brand, the industry faces reshuffle, large brands will gradually come to the fore. Large brands, the domestic brands as the relative position in the end,double cooler beach chair with umbrella
the audience wide, the layout of a wide range of relative foreign brands have channel advantages, and there is an extension to the trend of high-end children's furniture, the future will further devour the foreign brand market share.</P>
<p>Children's furniture is expected to develop a more comprehensive product line and the crowd</p>
<P>The current domestic children's furniture in the home textiles, furniture, supporting the relative lack of product lines; for the crowd mainly to children aged 4-16 mainly young infants and young children 0-3 years less concerned. Reference to foreign well-known children's furniture brand, the future domestic children's furniture brand is expected to improve the product line and for the crowd, and better provide consumers with an integrated shopping experience.</P>
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10-06-2022, 04:50 PM
Poruka: #2
RE: Children's furniture industry, hundreds of billions of new blue ocean
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01-30-2024, 12:08 PM
Poruka: #3
RE: Children's furniture industry, hundreds of billions of new blue ocean
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