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Microsoft Can Do To Improve XBLAIt's extremely difficult to make big changes in large organizations. It takes a strong leader with a lot of organizational clout, and time. That's probably the biggest obstacle Microsoft would have to Fifa coins face if they're going to try to make XBLA as popular with developers as Windows and iOS.For this reason, I'd like to divide these ten suggestions into two categories, a more easily achievable set I believe is required in order for XBLA to survive, and a more



set that I believe would make XBLA thrive, by drawing in large number of talented developers, a lot of Nostalrius Gold great games, and new audiences.To survive:Create a fair contract that doesn't require negotiation. Everyone I know who's been handed Microsoft's boilerplate distribution contract for XBLA was angered and offended. It's the most exploitative, one-sided distribution contract I've seen. I suspect it's a holdover from the days where Microsoft only dealt with large publishers/developers and



were handled by teams of lawyers on both sides. Lawyers are probably used to conducting this kind of adversarial negotiation that begins with an unreasonably one-sided version. Smaller developers that don't have a legal department are not used to this sort of thing. We each waste months of our time and Microsoft's time negotiating the same stuff out of the contract, over, and over again. All that time, and in some cases money, would be much better spent making the game better.



aside, it's a terrible way to begin a business relationship.Solve the content discovery problem. This issue has three components. First, is bringing as many 360s online as possible. Microsoft is already doing a good job here. Last I heard the 360 has the mmogo highest online connectivity rate among consoles. Second, making it obvious to players that they can buy and download games. Too many people still don't know what XBLA is, or that you can download games directly onto your 360